First Draft

https://piperduxbury.wixsite.com/melody

Photoshoot 2: Contact Sheet

 

Photoshoot 1: Contact Sheet

Initial Ideas

Originally, I planned on following the music video brief, however during a trial run of my ideas, I realised doing a music video would be impractical. I couldn’t easily access a performance space, or the instruments required for my music video, however I do have the necessary equipment needed for a music magazine. 

Looking at the brief, I have decided I would like to name my music magazine ‘IDOL’, centred around the k-pop genre. 63% of 16-25 year olds agreed they listen to new music to discover new perspectives and cultures, explaining the rise in amount of people interacting with k-pop within the target audience. I would like for my magazine to have a diverse coverage of k-pop as a whole, catering towards the audience’s generic interest, alongside ensuring they are entertained. 

Planning: Pitch Feedback

 

From the pitch process, I have learnt that I need to ensure that my ideas are practical. Since the presenting my brief, I have found talent to be within my music video. 

From here, I am going to produce videos to check if my song is able to be lipsynced, alongside take photos of locations to initiate more ideas. I am also going to create a mock 30s- 1 minute video using my talent.

Magazine Pitch

 

Generic Research- Case Study Three

                                                                            MOJO 

When opening their website, the first thing seen is MOJO’s latest edition of their physical magazine. This is a good way of promoting their most recent products, and enticing an audience to further explore their website to look at other editions. At the top of their website, there are several tabs to music related sources, which I could utilise within my website to promote other methods of audience engagement, such as linking social media.

Additionally, their website showcases other music-related articles that aren’t featured within editions. I think this is a good method of increasing audience interaction, especially with a genre-specific magazine, because if an audience has bought a magazine for a genre, they are likely to pay attention to articles with a similar nature of content. This would also be a good way of adding intertextuality to my products. There are also subscription buttons scattered around the webpage, to ensure audiences make a purchase.

MOJO’s website also has an archive of their latest magazines. This is another way I could display my editions.