Music Magazine Audience Research- Focus Group

Primary audience

Name: Hibbah

Age: 17

Psychometric: Explorer

. Within a music magazine, I would expect to see an artist’s top hits, alongside some personal backstory. This could be how they started as a musician, where they are now etc.

. I like the visuals within a music magazine- the overall ‘look’ and ‘vibe’ of a band is appealing. I also like how captivating some music magazines can be, as they cover diverse genres and bring a sense of community amongst the demographic that the magazine caters to.

. I dislike when music magazines have a lack of, or poor quality pictures. I also dislike when magazines are vague and cover a range of genres, as the content within the magazine is less informative, and doesn’t include specific details.

. Within a K-POP music magazine, I would expect artist profiles, news and updates, fashion coverage, behind the scenes content, and contests for readers to participate in.

Name: Owen

Age: 17

Psychometric: Explorer

. Within a music magazine, I would expect to see upcoming artists, music events, and relevant music-related articles.

. Within music magazines, I like seeing photos of artists, a cohesive house style, and a visually appealing colour palette.

. Within music magazines, I dislike a lack of space between pieces of information (e.g. big blocks of text).

. Within a k-pop music magazine, I would expect to see k-pop artists, information about new bands debuting, and opportunity for fan engagement, such as competitions.

Name: Gabriel

Age: 17

Psychometric: Reformer

. In a music magazine, I would expect to see genre having a heavy influence on aesthetics, such as a cohesive layout, colour palette choice, and artist’s outfits. I would also expect to see discussion from popular artists within the magazine’s genre.

. I like the visual aspects of music magazines.

. I dislike when music magazines have too much copy, and lack of artist imagery.

. Within a k-pop magazine, I would expect to see lots of photos of featured artists within the edition.

Name: Safa-Noor

Age: 17

Psychometric: Aspirer

. In a music magazine, I would expect to see articles about new artists and new albums, alongside information about upcoming events such as concerts, festivals etc.

. In music magazines, I like finding out about new music, and news about my favourite artists. 

. Within genre-specific music magazines, I dislike how editions consist of the same topics. 

. Within a k-pop magazine, I would expect to see information about new and upcoming groups, and new music.

Music Video Audience Research- Focus Group

 

Audience Profile

 Audience Profile

“A 16-25 year-old middle-market audience that likes to be entertained”

Age

To appeal to the age group of ‘16-25 year-olds’ as stated within the brief, the people featured within my magazine front covers will be apart of this demographic, enabling my audience to relate to those featured.

Social class

A ‘middle-market’ audience is likely to fall under the ABC1 target demographic. This means they are likely to have disposable income, which can be spent on annual subscriptions. They are likely to be considering going to or currently attending university, suggesting they may be interested in more complex ideologies which could feature in the magazine’s cover lines.

Psychometrics

An audience who ‘likes to be entertained’ is likely to consist of explorers. Explorers like to discover new things. I wouldn't like my magazine to have a fixed genre, featuring a diverse range of content, providing an increased variety of explorers to enjoy.