Audience Profile
“A 16-25 year-old middle-market audience that likes to be entertained”
Age
To appeal to the age group of ‘16-25 year-olds’ as stated within the brief, the people featured within my magazine front covers will be apart of this demographic, enabling my audience to relate to those featured.
Social class
A ‘middle-market’ audience is likely to fall under the ABC1 target demographic. This means they are likely to have disposable income, which can be spent on annual subscriptions. They are likely to be considering going to or currently attending university, suggesting they may be interested in more complex ideologies which could feature in the magazine’s cover lines.
Psychometrics
An audience who ‘likes to be entertained’ is likely to consist of explorers. Explorers like to discover new things. I wouldn't like my magazine to have a fixed genre, featuring a diverse range of content, providing an increased variety of explorers to enjoy.
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