MOJO
When opening their website, the first thing seen is MOJO’s latest edition of their physical magazine. This is a good way of promoting their most recent products, and enticing an audience to further explore their website to look at other editions. At the top of their website, there are several tabs to music related sources, which I could utilise within my website to promote other methods of audience engagement, such as linking social media.
Additionally, their website showcases other music-related articles that aren’t featured within editions. I think this is a good method of increasing audience interaction, especially with a genre-specific magazine, because if an audience has bought a magazine for a genre, they are likely to pay attention to articles with a similar nature of content. This would also be a good way of adding intertextuality to my products. There are also subscription buttons scattered around the webpage, to ensure audiences make a purchase.
MOJO’s website also has an archive of their latest magazines. This is another way I could display my editions.
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