Generic research: Case Study One

                                                            'Together'- Beabadoobee

'Together' by Beabadoobee was released as part of her 4th album 'Fake It Flowers', as a means of taking comfort in being alone, suggesting constant dependents on others can be unhealthy. The music video is a self-described "homage to chicks who rock on stage, like Veruca Salt and Hole", adopting 90s stylistic conventions throughout the performance.

Mise-en scène

The video is solely performance-based, featuring no narrative elements throughout. The 'band' seen are almost matching with their black attire, and musical talent is highlighted within each individual's close-up shot, playing their instrument. The use of pink strobe lighting, alongside the fast-paced editing and camera movement match the song's tempo, adhering to typical rock music video conventions. 

Intertextuality 

Throughout the music video, a series of floral imagery is used, both blooming and wilting. This could be to direct audiences to her album 'Fake It Flowers' that the song appears on, however it could also relate to the song's preferred reading. Beabadoobee stated 'Together' relates to straying away on the dependence on togetherness, as it can be self-destructive. This use of imagery connotes both positivity (thriving, potentially seen via relying less on others), and negativity (being harmed, potentially seen via depending on others).