Finances
The production process of music videos is financed by the label the artist belongs to, who in turn are beneficiaries for the royalties that come from the videos. Music videos can also make money via digital downloads and product placements, alongside serving as a form of creative and commercial representation for the artist. Artists can capitalise from their music videos, by selling merchandise and tour tickets as their popularity increases.
Distribution
Distribution platforms are often used to deliver music videos to various digital platforms and channels, gaining an audience. These platforms can either be direct-to-consumer, such as Maestro, or third-party, such as Youtube. Direct-to-consumer platforms allow artists to build their own video hosting presence to reach audiences, allowing more control over personal branding and monetization. Third-party platforms aren't exclusive to streaming music, and can provide a broader audience, but offer less control.
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